Web Design & Consulting · Monroeville, PA

Websites That Turn Visitors Into Customers.

Most small business websites look okay but do nothing. I build clean, structured sites engineered to generate leads — not just sit there.

What You Get
$250
Starter website
7 days
Average delivery
  • Conversion-focused layout
  • Mobile-optimized & fast-loading
  • Local SEO built in from day one
  • Quick responses, always
No long-term contracts Fast, personal service 24-hour response guarantee Sites live in days, not months
The Problem

Does any of this sound familiar?

Most small businesses have a website — it just doesn't work for them.

01

It doesn't generate leads

Looks decent, but visitors leave without calling or filling anything out. No clear structure, no path to convert.

02

You're invisible on Google

Someone searches your service in Pittsburgh or Monroeville and you don't show up — but your competitors do.

03

It doesn't reflect your quality

You do great work. Your website doesn't show it. First impressions matter, and yours isn't landing.

04

You're not sure what's next

Ads, SEO, social — you've heard it all. Without a clear plan, nothing sticks and budget gets wasted.

What I Offer

Simple offerings. Clear pricing.

No hidden fees, no long contracts — just web design built for small businesses in Monroeville, Pittsburgh, and across Pennsylvania.

Signature Website

$250 one-time

A polished, conversion-focused site with everything you need to get online and start bringing in leads.

  • Conversion-focused layout
  • Mobile-optimized & fast-loading
  • Local SEO from day one

Custom Build

Let's talk

Bigger project — more pages, advanced SEO, deeper conversion work? We'll scope it and I'll quote a flat price.

  • Tailored structure & design
  • Advanced & local SEO
  • Flat pricing, quoted upfront
The Process

First call to live site — fast.

No six-month timelines, no jargon. A clear, simple process at every step.

01 / Discovery

We talk it through

Your business, your goals, and what your ideal customer looks like. No assumptions.

02 / Build

I design & build

Built with conversion in mind — every section has a purpose.

03 / Refine

You review

We make adjustments until everything's exactly right before launch.

04 / Launch

Go live & supported

Your site ships. I stay available for questions and updates — you're not on your own.

Industries

Built for local service businesses.

If you serve customers in the Pittsburgh area, I'll build a site that helps you win more of them.

01RestaurantsMenus · Photos · Local search
02Home ServicesPlumbing · HVAC · Roofing
03Healthcare & MedicalDental · Chiro · Med spa
04Landscaping & LawnLawn care · Tree service
05Professional ServicesAccounting · Insurance
Ready to start?

Let's build something that works.

Free 30-minute call. No pressure, no pitch — just an honest conversation about your business.

About

A consultant who builds, not just advises.

Capell Consulting is a solo web design practice based in Monroeville, PA with one focus: helping small and local businesses get websites that actually work. No handoffs, no junior staff, no mystery.

Hi, I'm Jimmy.

I started Capell Consulting because I kept seeing the same thing: good businesses run by hardworking people with no real plan for their online presence — not because they didn't care, but because nobody had given them a clear, honest roadmap.

So that's what I do. I sit down with local business owners, find where things are breaking down online, and build a website that fixes it — one that looks professional, loads fast, and actually turns visitors into customers.

I'm finishing a dual degree at Robert Morris University — a Marketing BSBA and an MBA in Business Analytics — so I bring both the creative and the analytical side to every project. I've also run multi-channel campaigns at a healthcare staffing company, managed customer relationships at a golf course, and worked restaurant floors on weekends. Each one taught me how people make decisions and what earns their trust.

When you work with Capell Consulting, you get me — directly. No middleman, no handoffs. Just honest work and clear communication.

Strategy

Trained to think strategically

Marketing & Business Analytics at RMU, 3.75 GPA. Consumer behavior, market research, and the psychology of selling — applied to real client work.

Experience

Real marketing experience

Ran SEO, Meta ads, and content as a marketing intern at a regional healthcare company. I learned what drives leads — not just what looks good on a report.

Leadership

A track record of leading

President of RMU's American Marketing Association and Phi Delta Theta. Led case-competition teams to national Honorable Mention and Semi-Finalist finishes.

People

People-first, always

Years of customer-facing work taught me to earn trust, communicate clearly, and listen for what someone actually needs.

What I value

The principles behind every project.

Clarity over complexity Results over aesthetics alone Honest communication, always Simple execution, no fluff Long-term thinking, short-term action
Ready to talk?

One free call is all it takes.

A no-pressure 30 minutes to figure out if we're a good fit.

Pricing

Simple, transparent pricing.

No hidden fees, no retainers, no long-term lock-ins. Pay for exactly what you need.

Build your site

Get online, fast.

A clean, conversion-focused website for local businesses in Pittsburgh and Monroeville, PA — delivered in days, not months.

Signature Website

A polished, professional site with everything a small business needs to get online and start generating leads.

$250one-time · ~7 days
  • Up to 5 pages
  • Mobile-optimized design
  • Contact form & lead capture
  • Local SEO setup
  • Fast-loading & professional

Custom Build

Need something bigger — more pages, advanced SEO, deeper conversion work? We'll scope it together and I'll quote a flat project price.

Let's talk
  • Tailored page count & structure
  • Custom conversion-focused design
  • Advanced & local SEO
  • Flat project pricing, quoted upfront
Management & Hosting

Keep it live, fast, and current.

Pick a plan based on how often you need changes. Every plan keeps your site hosted, secure, and performing.

Hosting Only
For sites that rarely change.
$120/ year
  • 2 edits per year
  • Live, secure & up to date
  • SSL included
Basic
Light, occasional updates.
$50/ month
  • 2 edits per month
  • 48-hour turnaround
  • Hosting included
Premium
For sites that need attention.
$200/ month
  • 6 edits per month
  • 24-hour turnaround
  • Hosting included
  • SEO + Google Business updates
  • Monthly performance summary
Extra edits & changes

Need more than your plan covers?

Go beyond your plan, or take on a bigger project — clear rates, no surprises.

Extra edits

Beyond your plan limit

Small edit beyond plan limit
One discrete change — text, photo, hours, price, etc.
$25 /edit
3-edit bundle
For clients who consistently go over their limit.
$50
Major changes

Quoted as flat projects

Single page redesign
Rework the layout and content of one page.
$100
New page added
A brand-new page built to match your site.
$150
Multi-page overhaul
New photos, copy, and layout across several pages.
$250
One edit = one specific, discrete change. Anything involving restructuring, new sections, or significant rewriting is quoted as a project before work begins.
Add-ons

Bolt on exactly what you need.

Optional extras to layer onto any build.

Copywriting

Professional, conversion-focused copy written for a single page of your site.

$200 /page

Advanced Local SEO

Deeper keyword research, on-page optimization, and local search setup for Pittsburgh-area businesses.

$500

Rush Delivery

Need it done fast? Rush delivery gets your site live in 3 days or less.

$300
Not sure where to start?

We'll figure it out together.

No pressure — just a clear conversation about what your business needs.

Industries

Built for local service businesses.

If you serve customers in Pittsburgh, Monroeville, or anywhere in Pennsylvania, I'll build a website that helps you win more of them. Every industry has its own search terms, customer expectations, and conversion points — I build accordingly.

A primary focus

Restaurants & Food Service

From a single location to a growing group, your website is where hungry customers decide. I build fast, mouth-watering sites that show your menu and photos, make your hours and location obvious, and help you rank when someone nearby searches “best place to eat in Pittsburgh.”

MenusPhoto GalleriesHours & LocationGoogle Maps
  • Menu that's easy to update & loads instantly
  • Photos, hours & specials that make people hungry
  • Local SEO & Google Maps built to win nearby searches
  • Looks great on the phone, where most diners find you
02

Home Services

Plumbers, electricians, HVAC techs, roofers — homeowners in Pittsburgh and Monroeville search for you online. Your site needs to look trustworthy and make it easy to call or book.

PlumbingHVACElectricalRoofing
03

Healthcare & Medical

Patients search for providers they can trust. A clean, professional website builds credibility, improves local search visibility in Pittsburgh, and makes it simple to schedule appointments.

DentalChiropracticTherapyMed Spa
04

Landscaping & Lawn Care

Seasonal services mean your website needs to work hard during peak search months. I build sites that rank locally in Pennsylvania and convert visitors into quote requests.

LandscapingLawn CareTree Service
05

Cleaning Services

Residential and commercial cleaning is a competitive market. A fast, professional website with strong local SEO and a clear booking process makes the difference.

ResidentialCommercialSpecialty
06

Professional Services

Accountants, consultants, insurance agents, financial advisors — your website is often the first impression. It needs to communicate expertise, build trust, and generate inquiries.

AccountingInsuranceConsulting
07

Local Retail & Small Business

Whether you sell products or services, a local business website should do one thing: bring customers through the door. I make that happen with clear design and strong local SEO for PA businesses.

RetailFitnessAuto
Don't see yours?

If you serve local customers, I can help.

Reach out and we'll talk about whether we're a good fit. No pressure, no pitch.

Get in Touch

Let's talk about your business.

Book a free 30-minute call — no pitch, no pressure. Just an honest conversation about your website and goals.

I'd love to hear from you.

Whether you know exactly what you want or you're still figuring it out, reach out. The best place to start is a quick conversation.

Send a message

Fill out the form below and I'll get back to you within 24 hours.

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